I returned to active "content" publishing with this post after I was invited to be a LinkedIn publisher. After you've been in newspapers for two decades, it can take a while to find your niche again regarding long-form writing.
Even more important than what you say is, why you are saying it. I now conclude my posts with this tagline:
Former journalist Tom Spalding applies lessons learned from 20 years
in the newsroom to today's communications world. You can reach him on
Twitter @spaldobusiness.
The blog entry opens, "The smartest people I know in social sharing use the dumbest crutch when it comes to blog posts and e-mail newsletters. Stock photo usage is running rampant thanks to images now available for
as little as $1 per download. Canned, generic imagery featuring smiling
actors or Photoshopped items obviously serves a need for time-pressed
creatives, but in my opinion is killing the very content it was designed
to enhance."
You can read the entire article on my LinkedIn/Pulse page!
