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3 ways to avoid the 'abandoned house' effect on your social accounts

Some social media accounts remind me of the gym that fills up in January, then just a month later, turns into a ghost town. People set goals and have noble agendas at the outset, but let them fall by the wayside. It's a shame when this happens, but at least the letdowns occur out of the limelight.

Not so with social media.

Inactivity on any channel is bad for your brand, but on Twitter, especially, malaise is truly magnified. Whereas creating an account is the easiest part in the whole process, maintenance is where most misfire. And an abandoned account lines right up there on my no-no list along with ...

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